.hero {
  min-height: 84svh;
  padding: 150px 0 60px;
  display: grid;
  align-items: end;
  color: #fff;
  position: relative;
  isolation: isolate;
  background: #111;
  overflow: hidden;
}

.hero:before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(0,0,0,0.82), rgba(0,0,0,0.16), rgba(0,0,0,0.58)), url('https://images.unsplash.com/photo-1509631179647-0177331693ae?auto=format&fit=crop&w=2200&q=86') center/cover;
  z-index: -2;
  animation: zoom 9s ease both;
}

.hero:after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 34%;
  background: linear-gradient(transparent, var(--paper));
  z-index: -1;
}

.eyebrow {
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.76);
  margin: 0 0 16px;
}

h1 {
  font-family: Georgia, 'Times New Roman', serif;
  font-weight: 500;
  letter-spacing: -.075em;
  line-height: .84;
  font-size: clamp(62px, 13vw, 178px);
  margin: 0 0 clamp(28px, 4.5vw, 54px);
}

.lead {
  font-size: clamp(18px, 2.3vw, 28px);
  line-height: 1.18;
  max-width: 760px;
  margin: 0;
  color: rgba(255, 255, 255, 0.86);
}

.wrap {
  width: min(1180px, calc(100% - 40px));
  margin: auto;
}

.intro {
  padding: 80px 0 26px;
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(30px, 7vw, 86px);
  align-items: end;
}

.kicker {
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 14px;
}

.intro h2 {
  font-family: Georgia, serif;
  font-size: clamp(44px, 7vw, 94px);
  line-height: .9;
  letter-spacing: -.055em;
  margin: 0;
}

.intro p {
  font-size: clamp(18px, 2vw, 23px);
  line-height: 1.35;
  margin: 0;
  color: #463b35;
}

.campaigns {
  padding: 34px 0 100px;
}

.grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 18px;
}

.card {
  grid-column: span 6;
  min-height: 560px;
  position: relative;
  overflow: hidden;
  color: #fff;
  background: #ddd;
  isolation: isolate;
  border-radius: 28px;
}

.card:first-child {
  grid-column: span 7;
}

.card:nth-child(2) {
  grid-column: span 5;
}

.card img {
  position: absolute;
  inset: 0;
  transition: transform .75s cubic-bezier(.2, .8, .2, 1), filter .3s;
  object-fit: cover;
  width: 100%;
  height: 100%;
}

.card:hover img {
  transform: scale(1.055);
  filter: saturate(1.08);
}

.card:after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.08), rgba(0, 0, 0, 0.78));
  z-index: 1;
}

.copy {
  position: absolute;
  z-index: 2;
  left: 24px;
  right: 24px;
  bottom: 24px;
}

.copy small {
  font-size: 11px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.72);
}

.copy h3 {
  font-family: Georgia, serif;
  font-size: clamp(40px, 5.2vw, 78px);
  line-height: .86;
  letter-spacing: -.06em;
  margin: 10px 0;
}

.copy p {
  max-width: 560px;
  line-height: 1.38;
  color: rgba(255, 255, 255, 0.82);
  margin: 0 0 18px;
}

.meta {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-bottom: 20px;
}

.meta span {
  border: 1px solid rgba(255, 255, 255, 0.34);
  border-radius: 999px;
  padding: 8px 10px;
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.btn {
  display: inline-flex;
  border: 1px solid currentColor;
  border-radius: 999px;
  padding: 13px 17px;
  font-size: 12px;
  letter-spacing: .14em;
  text-transform: uppercase;
  transition: .25s;
}

.btn:hover {
  background: #fff;
  color: #111;
}

.flow {
  margin-bottom: 88px;
  background: var(--deep);
  color: #fff8ef;
}

.flow .wrap {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 1px;
  background: rgba(255, 255, 255, 0.15);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: 28px;
  overflow: hidden;
}

.step {
  background: var(--deep);
  padding: 30px;
}

.step b {
  font-family: Georgia, serif;
  font-weight: 500;
  font-size: 30px;
}

.step p {
  color: rgba(255, 248, 239, 0.72);
  line-height: 1.5;
}

@keyframes zoom {
  from {
    transform: scale(1.08);
  }
  to {
    transform: scale(1.02);
  }
}

@media(max-width: 900px) {
  .intro {
    grid-template-columns: 1fr;
  }
  .grid {
    gap: 14px;
  }
  .card, .card:first-child, .card:nth-child(2) {
    grid-column: span 12;
    min-height: 500px;
  }
  .flow .wrap {
    grid-template-columns: 1fr;
  }
}

@media(max-width: 560px) {
  .hero {
    min-height: 72svh;
    padding: 132px 20px 42px;
  }
  h1 {
    font-size: clamp(58px, 19vw, 90px);
  }
  .wrap {
    width: calc(100% - 36px);
  }
  .card {
    min-height: 470px;
  }
  .copy {
    left: 18px;
    right: 18px;
    bottom: 18px;
  }
  .copy h3 {
    font-size: 44px;
  }
  .lead {
    font-size: 17px;
  }
}