.hero {
  min-height: 100svh;
  min-height: 100dvh;
  position: relative;
  display: grid;
  align-items: end;
  padding: clamp(96px, 12vh, 140px) clamp(20px, 3vw, 42px) clamp(30px, 6vh, 54px);
  color: #fff;
  isolation: isolate;
  overflow: hidden;
  background: #111;
}

.hero:after {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 20%;
  background: linear-gradient(transparent, var(--paper));
  z-index: 2;
  pointer-events: none;
}

.hero-slider {
  position: absolute;
  inset: 0;
  z-index: -2;
  background: #111;
}

.hero-slide {
  position: absolute;
  inset: 0;
  opacity: 0;
  transform: scale(1.06);
  transition: opacity 1s ease, transform 7s ease;
  background: linear-gradient(to top, rgba(0, 0, 0, 0.72) 0%, transparent 60%), linear-gradient(90deg, rgba(0, 0, 0, 0.86) 0%, rgba(0, 0, 0, 0.28) 50%, rgba(0, 0, 0, 0.6) 100%), var(--img) var(--pos, center)/cover no-repeat;
}

.hero-slide.active {
  opacity: 1;
  transform: scale(1);
}

.hero-copy {
  width: min(760px, 100%);
  animation: rise .9s cubic-bezier(.2, .8, .2, 1) both .1s;
  position: relative;
  z-index: 3;
  padding-right: min(18vw, 260px);
}

.hero-copy [data-hero-text] {
  transition: opacity .35s ease, transform .35s ease;
}

.hero-copy.switching [data-hero-text] {
  opacity: 0;
  transform: translateY(12px);
}

.hero-controls {
  position: absolute;
  right: clamp(20px, 3vw, 42px);
  bottom: clamp(86px, 12vh, 118px);
  z-index: 4;
  display: flex;
  align-items: center;
  gap: 12px;
}

.hero-arrow {
  width: 44px;
  height: 44px;
  border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.42);
  background: rgba(255, 255, 255, 0.08);
  color: #fff;
  font-size: 20px;
  cursor: pointer;
  backdrop-filter: blur(10px);
  transition: 0.25s ease;
}

.hero-arrow:hover {
  background: #fff;
  color: #111;
  transform: translateY(-2px);
}

.hero-dots {
  display: flex;
  gap: 8px;
}

.hero-dot {
  width: 34px;
  height: 3px;
  border: 0;
  background: rgba(255, 255, 255, 0.35);
  cursor: pointer;
  padding: 0;
}

.hero-dot.active {
  background: #fff;
}

.hero-index {
  position: absolute;
  right: clamp(20px, 3vw, 55px);
  bottom: clamp(24px, 4vh, 55px);
  z-index: 4;
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.72);
}

.eyebrow {
  font-size: 12px;
  letter-spacing: .22em;
  text-transform: uppercase;
  margin: 0 0 18px;
  color: rgba(255, 255, 255, 0.95);
}

h1 {
  font-family: Georgia, 'Times New Roman', serif;
  font-weight: 500;
  letter-spacing: -.075em;
  line-height: .83;
  font-size: clamp(68px, 12.5vw, 188px);
  margin: 0 0 clamp(28px, 4.5vw, 54px);
  overflow-wrap: normal;
}

.lead {
  font-size: clamp(17px, 2.05vw, 28px);
  line-height: 1.2;
  max-width: 660px;
  margin: 0 0 clamp(22px, 3vw, 30px);
  color: #fff;
}

.actions {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
}

.btn {
  border: 1px solid rgba(255, 255, 255, 0.58);
  border-radius: 999px;
  padding: 14px 20px;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: .08em;
  text-transform: uppercase;
  transition: 0.25s ease;
}

.btn.primary {
  background: #fff;
  color: #111;
  border-color: #fff;
}

.btn:hover {
  transform: translateY(-2px);
  background: var(--accent);
  border-color: var(--accent);
  color: #fff;
}

.ticker {
  position: absolute;
  right: clamp(20px, 3vw, 42px);
  bottom: clamp(32px, 18vh, 200px);
  writing-mode: vertical-rl;
  text-transform: uppercase;
  letter-spacing: .18em;
  font-size: 12px;
  color: rgba(255, 255, 255, 0.72);
}

section {
  padding: 110px 34px;
}

.wrap {
  max-width: var(--max);
  margin: 0 auto;
}

.manifesto .wrap {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 70px;
  align-items: center;
}

.huge {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: clamp(44px, 7vw, 92px);
  line-height: .92;
  letter-spacing: -.06em;
  margin: 0;
}

.copy {
  font-size: 19px;
  line-height: 1.48;
  color: #4d403a;
  max-width: 500px;
}

.media-tall {
  height: 680px;
  background: url('https://images.unsplash.com/photo-1529139574466-a303027c1d8b?auto=format&fit=crop&w=1300&q=85') center/cover;
  border-radius: 46% 46% 0 0;
  transform: translateY(35px);
  opacity: 0;
  transition: 1s cubic-bezier(.2, .8, .2, 1);
}

.media-tall.show {
  transform: translateY(0);
  opacity: 1;
}

.offers {
  background: var(--deep);
  color: var(--cream);
  padding-top: 125px;
  padding-bottom: 125px;
}

.section-head {
  display: flex;
  justify-content: space-between;
  gap: 28px;
  align-items: end;
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
  padding-bottom: 28px;
  margin-bottom: 34px;
}

.section-head.dark {
  border-color: var(--line);
}

.kicker {
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 800;
}

.section-title {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: clamp(42px, 6vw, 86px);
  line-height: .92;
  letter-spacing: -.06em;
  margin: 8px 0 0;
}

.head-note {
  max-width: 380px;
  color: rgba(255, 255, 255, 0.68);
  line-height: 1.45;
}

.offer-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.offer {
  background: var(--deep);
  min-height: 330px;
  padding: 30px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transition: 0.35s ease;
  border-radius: 24px;
  border: 1px solid rgba(255, 255, 255, 0.08);
}

.offer:hover {
  background: #40222b;
  border-color: var(--accent);
}

.offer h3 {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: 34px;
  line-height: .96;
  letter-spacing: -.04em;
  margin: 0;
}

.offer p {
  color: rgba(255, 255, 255, 0.68);
  line-height: 1.45;
}

.num {
  color: var(--accent);
  font-size: 12px;
  letter-spacing: .2em;
}

.story .wrap {
  display: grid;
  grid-template-columns: .85fr 1.15fr;
  gap: 64px;
  align-items: start;
}

.sticky {
  position: sticky;
  top: 110px;
}

.gallery {
  display: grid;
  gap: 18px;
}

.shot {
  height: 520px;
  background-size: cover;
  background-position: center;
  filter: saturate(0.9);
  clip-path: inset(0 round 28px);
  transition: 0.5s ease;
}

.shot:hover {
  filter: saturate(1.1);
  transform: scale(0.985);
}

.shot.one {
  background-image: url('https://images.unsplash.com/photo-1503342217505-b0a15ec3261c?auto=format&fit=crop&w=1400&q=85');
}

.shot.two {
  background-image: url('https://images.unsplash.com/photo-1496747611176-843222e1e57c?auto=format&fit=crop&w=1400&q=85');
}

.shot.three {
  background-image: url('https://images.unsplash.com/photo-1517841905240-472988babdf9?auto=format&fit=crop&w=1400&q=85');
}

.ad {
  background: #111;
  color: #fff;
  min-height: 78svh;
  display: grid;
  place-items: center;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.ad:before {
  content: "";
  position: absolute;
  inset: 0;
  background: url('https://images.unsplash.com/photo-1478737270239-2f02b77fc618?auto=format&fit=crop&w=2200&q=85') center/cover;
  opacity: 0.48;
  transform: scale(1.05);
}

.ad .wrap {
  position: relative;
}

.ad h2 {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: clamp(54px, 9vw, 130px);
  line-height: 0.86;
  letter-spacing: -.07em;
  margin: 0 0 24px;
}

.ad p {
  font-size: 22px;
  color: rgba(255, 255, 255, 0.78);
  max-width: 660px;
  margin: 0 auto 28px;
}

.ad .btn {
  display: inline-block;
}

.formats {
  padding-bottom: 70px;
}

.format-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border-top: 1px solid var(--line);
}

.format {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 26px;
  padding: 30px 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
}

.format:nth-child(odd) {
  padding-right: 32px;
}

.format:nth-child(even) {
  padding-left: 32px;
}

.format span {
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--muted);
}

.format h3 {
  margin: 0 0 8px;
  font-size: 25px;
}

.format p {
  margin: 0;
  color: #5e514b;
  line-height: 1.45;
}

.closing {
  padding: 110px 34px 130px;
  text-align: center;
}

.closing h2 {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: clamp(48px, 8vw, 118px);
  line-height: 0.88;
  letter-spacing: -.07em;
  margin: 0 auto 28px;
  max-width: 900px;
}

.closing p {
  font-size: 20px;
  color: #5e514b;
  margin: 0 auto 28px;
  max-width: 620px;
}

.closing .btn {
  border-color: #111;
  color: #111;
}

.closing .btn.primary {
  background: #111;
  color: #fff;
}

.client-strip {
  padding: 120px 34px;
  background: #fffaf4;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  position: relative;
}



.client-strip .section-head {
  margin-bottom: 22px;
}

.logo-row {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: 28px;
  overflow: hidden;
}

.client-logo {
  background: #fffaf4;
  min-height: 138px;
  display: grid;
  place-items: center;
  text-align: center;
  font-family: Georgia, 'Times New Roman', serif;
  font-size: 22px;
  letter-spacing: .16em;
  color: #2f2824;
  text-transform: uppercase;
  position: relative;
  overflow: hidden;
}

.client-logo:after {
  content: "";
  position: absolute;
  inset: auto 26px 28px;
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(13, 11, 10, 0.28), transparent);
}

.client-logo small {
  display: block;
  font-family: Inter, ui-sans-serif, system-ui, sans-serif;
  font-size: 9px;
  letter-spacing: .24em;
  color: var(--muted);
  margin-top: 8px;
}

.client-logo--has-img:after {
  display: none !important;
}

.client-logo img {
  max-height: 52px;
  max-width: 80%;
  object-fit: contain;
  filter: grayscale(100%) contrast(90%);
  opacity: 0.72;
  transition: all 0.3s ease;
}

.client-logo:hover img {
  filter: grayscale(0%) contrast(100%);
  opacity: 1;
}

.testimonials {
  background: linear-gradient(180deg, var(--paper), #fffaf4);
  padding-top: 130px;
  padding-bottom: 130px;
  position: relative;
}


.quote-grid {
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: 28px;
  overflow: hidden;
}

.quote-main, .quote-side {
  background: var(--paper);
  padding: 44px;
}

.quote-main blockquote {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: clamp(34px, 5vw, 68px);
  line-height: .98;
  letter-spacing: -.055em;
  margin: 0 0 28px;
  max-width: 720px;
}

.quote-meta {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: .18em;
  color: var(--muted);
  font-weight: 800;
}

.quote-side {
  display: grid;
  align-content: space-between;
  gap: 42px;
}

.mini-quote {
  border-top: 1px solid var(--line);
  padding-top: 24px;
}

.mini-quote:first-child {
  border-top: 0;
  padding-top: 0;
}

.mini-quote p {
  font-size: 18px;
  line-height: 1.45;
  color: #4d403a;
  margin: 0 0 18px;
}

.plans {
  background: #100d0c;
  color: var(--cream);
  padding-top: 135px;
  padding-bottom: 135px;
  position: relative;
}



.plans .section-head {
  border-color: rgba(255, 255, 255, 0.16);
}

.plan-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(255, 255, 255, 0.18);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 28px;
  overflow: hidden;
}

.plan {
  background: #100d0c;
  padding: 34px;
  min-height: 560px;
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
  transition: 0.35s ease;
}

.plan:before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 50% 0%, rgba(255, 79, 139, 0.2), transparent 42%);
  opacity: 0;
  transition: 0.35s ease;
}

.plan:hover {
  background: #1a1211;
}

.plan:hover:before {
  opacity: 1;
}

.plan > * {
  position: relative;
}

.plan-label {
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 900;
}

.plan h3 {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: 44px;
  line-height: .92;
  letter-spacing: -.055em;
  margin: 20px 0 14px;
}

.plan p {
  color: rgba(255, 255, 255, 0.68);
  line-height: 1.5;
  margin: 0 0 28px;
}

.plan ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 14px;
  color: rgba(255, 255, 255, 0.82);
}

.plan li {
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 14px;
}

.plan .btn {
  margin-top: auto;
  align-self: flex-start;
}

.featured {
  background: #251419;
}

@keyframes rise {
  from {
    opacity: 0;
    transform: translateY(28px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

@keyframes slowZoom {
  to {
    transform: scale(1);
  }
}

@media(max-width: 1100px) {
  .hero-copy {
    padding-right: 180px;
  }
  .hero-slide {
    background-position: var(--pos-tablet, var(--pos, center));
  }
}

@media(max-width: 850px) {
  .logo-row {
    grid-template-columns: repeat(2, 1fr);
  }
  .quote-grid, .plan-grid {
    grid-template-columns: 1fr;
  }
  .quote-main, .quote-side, .plan {
    padding: 28px;
  }
  .client-logo {
    min-height: 116px;
  }
  .hero {
    min-height: 92svh;
    min-height: 92dvh;
    align-items: end;
    padding: 112px 20px 112px;
  }
  .hero:after {
    height: 42%;
  }
  .hero-slide {
    background-image: linear-gradient(180deg, rgba(0, 0, 0, 0.42), rgba(0, 0, 0, 0.2) 36%, rgba(0, 0, 0, 0.88)), var(--img);
    background-position: var(--pos-mobile, center);
    transform: scale(1.03);
  }
  .hero-copy {
    padding-right: 0;
    width: 100%;
    max-width: 560px;
  }
  .eyebrow {
    font-size: 11px;
    margin-bottom: 14px;
  }
  .lead {
    max-width: 500px;
  }
  .hero-controls {
    left: 20px;
    right: 20px;
    bottom: 54px;
    justify-content: space-between;
  }
  .hero-arrow {
    width: 42px;
    height: 42px;
    background: rgba(255, 255, 255, 0.14);
  }
  .hero-dots {
    position: absolute;
    left: 50%;
    transform: translateX(-50%);
    bottom: 19px;
  }
  .hero-dot {
    width: 28px;
  }
  .hero-index {
    left: 20px;
    bottom: 24px;
  }
  .ticker {
    display: none;
  }
  section {
    padding: 74px 20px;
  }
  .manifesto .wrap, .story .wrap {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .media-tall {
    height: 520px;
  }
  .section-head {
    display: block;
  }
  .offer-grid {
    grid-template-columns: 1fr;
  }
  .offer {
    min-height: 220px;
  }
  .format-list {
    grid-template-columns: 1fr;
  }
  .format, .format:nth-child(odd), .format:nth-child(even) {
    grid-template-columns: 1fr;
    padding: 24px 0;
  }
  .sticky {
    position: relative;
    top: auto;
  }
  .shot {
    height: 420px;
  }
  .ad {
    min-height: 68svh;
  }
}

@media(max-width: 520px) {
  .hero {
    min-height: 88svh;
    min-height: 88dvh;
    padding: 96px 16px 106px;
  }
  .hero-copy {
    max-width: 100%;
  }
  h1 {
    font-size: clamp(54px, 20vw, 88px);
    letter-spacing: -.065em;
    line-height: .88;
  }
  .lead {
    font-size: 17px;
    line-height: 1.28;
    max-width: 94%;
  }
  .actions {
    gap: 10px;
  }
  .btn {
    width: 100%;
    text-align: center;
    padding: 13px 16px;
    font-size: 12px;
  }
  .hero-controls {
    left: 16px;
    right: 16px;
    bottom: 48px;
  }
  .hero-dots {
    bottom: 20px;
  }
  .hero-index {
    display: none;
  }
  .hero-slide {
    background-size: cover;
    background-position: var(--pos-phone, var(--pos-mobile, center));
  }
  .client-strip, .testimonials, .plans {
    padding-left: 20px;
    padding-right: 20px;
  }
}

@media(max-width: 380px) {
  .hero {
    padding-top: 88px;
  }
  .eyebrow {
    letter-spacing: .16em;
  }
  .lead {
    max-width: 100%;
  }
  .hero-arrow {
    width: 38px;
    height: 38px;
  }
  .hero-dot {
    width: 22px;
  }
}

/* Home Campaign Highlights Grid Scoped CSS */
#home-campaigns-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 18px;
  margin-top: 48px;
}

#home-campaigns-grid .card {
  grid-column: span 6;
  min-height: 560px;
  position: relative;
  overflow: hidden;
  color: #fff;
  background: #ddd;
  isolation: isolate;
  border-radius: 28px;
}

#home-campaigns-grid .card img {
  position: absolute;
  inset: 0;
  transition: transform .75s cubic-bezier(.2, .8, .2, 1), filter .3s;
  object-fit: cover;
  width: 100%;
  height: 100%;
}

#home-campaigns-grid .card:hover img {
  transform: scale(1.055);
  filter: saturate(1.08);
}

#home-campaigns-grid .card:after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.08), rgba(0, 0, 0, 0.78));
  z-index: 1;
}

#home-campaigns-grid .copy {
  position: absolute;
  z-index: 2;
  left: 24px;
  right: 24px;
  bottom: 24px;
  max-width: 100%;
  color: #fff;
  text-align: left;
}

#home-campaigns-grid .copy small {
  font-size: 11px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.72);
}

#home-campaigns-grid .copy h3 {
  font-family: Georgia, serif;
  font-size: clamp(40px, 5.2vw, 78px);
  line-height: .86;
  letter-spacing: -.06em;
  margin: 10px 0;
  color: #fff;
}

#home-campaigns-grid .copy p {
  max-width: 560px;
  line-height: 1.38;
  color: rgba(255, 255, 255, 0.82);
  margin: 0 0 18px;
}

#home-campaigns-grid .meta {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-bottom: 20px;
}

#home-campaigns-grid .meta span {
  border: 1px solid rgba(255, 255, 255, 0.34);
  border-radius: 999px;
  padding: 8px 10px;
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: #fff;
}

@media(max-width: 900px) {
  #home-campaigns-grid .card {
    grid-column: span 12;
    min-height: 500px;
  }
}
@media(max-width: 560px) {
  #home-campaigns-grid .card {
    min-height: 470px;
  }
  #home-campaigns-grid .copy h3 {
    font-size: 44px;
  }
}